Zettafox_Marc Atallah-crop

Marc Atallah

Partner & co-founder / Mazars Zettafox

Marc is co-founder of Mazars Zettafox and co-leads the Data exploration / Advanced Analytics team focusing on Machine Learning and Big Data.

He previously founded Caritat Strategic Analytics Group (CSAG) – an innovative leader in knowledge discovery and predictive analytics acquired by Deloitte in 2012 to structure and reinforce its analytics platform.He has more than 18 years of experience in data analysis/exploration 10 of which were dedicated to knowledge discovery in Data Science since its industrial inception as well as 11 years of academic contributions.

His expertise ranges from risk in financial services to customer behavior in consumer businesses. Throughout his career, Marc developed unique expertise focused on in-depth data analysis applied to multiple components in these fields such as behavioral modeling, profiling, targeting (applied to faint phenomena), optimization, segmentation, sensory product optimization.